Institute
for International Business
Reference
Books
- Almanac of Business &
Industrial Financial Ratios [REF HF5681 .R25 A44]
- American Generations: Who They Are and How
They Live [REF HC110.C6.M545 2005]
- Broadcasting & Cable Market
Place (formerly Broadcasting and Cable Yearbook) [Reference Desk
HE8689.B77] Directory and marketing data for United States and Canadian
radio, television stations, and broadcast and cable media.
- County and City Data Book: 2000 [REF
HA202.A36] Local area supplement to the Statistical Abstract of the United States. Summary of statistics on the social and
economic structure of the counties and cities of the U.S. Available online http://www.census.gov/statab/www/ccdb.html
- The Comparative Guide to American
Suburbs [REF HA214.C66 2005]
- Editor & Publisher Market Guide [REF HF 5905.E38]
Profiles of newspaper markets for more than 1600 cities towns. Includes location, population,
households, disposable income, income per capita
and per household, total retail sales, etc…
- Historical Statistics of the United States
[HA202.H57 2006] Historical coverage of population, labor, prices,
economy, agriculture, and business.
- Market
Share Reporter [REF HF5410.M35] Market share data on companies, brands,
commodities, products, and services. Covers only North
America.
o
Rand McNally Commercial Atlas
and Marketing Guide [REF/ATLAS G1201.G1 R35] Economic and geographic
information for the U.S.
- State Rankings 2006 [REF HA203.U17
17th ed.)
o Statistical Abstract of the United States [Reference Desk
HA202.S838] Compendium of federal, state, and local statistics,
covering a wide variety of topics.
o http://www.census.gov/statab/www/
The Who, What, and Where of
America: Understanding the Census Results [REF HA201.122.W46 2003] Provides
statistical information for every state, county, and metropolitan area and for
all cities in the U.S. with a population of 25,000 or more.
o
ABI/Inform (ProQuest):
Contains full text scholarly journal articles as well as trade journals and
industry newsletters, regional business news, magazines, and newspaper articles
published worldwide (“Wall Street Journal” 1984-present).
o
Business & Company Resource Center: Company
& industry information, articles from over 1,000 business journals, as well
as market share rankings, press releases, corporate histories, links to key
trade associations, and investment reports.
o Business
Source Premier (EBSCO): Use
to find articles about companies, industries, business conditions, economic
trends, management techniques, and corporate strategies. Contains DataMonitor
reports with SWOT analysis, market research reports, working papers, industry
profiles, country risk reports, case studies, and company profiles.
o Hoover’s
Online: Excellent starting point for company
information. Contains history, financials (includes historical stock prices),
competitors, company news, and industry information. The amount of information provided on
companies varies; in general the larger the company the more coverage. Use “Build a
List” to search for companies by company location, size, industry, etc.
o
Lexis-Nexis
Academic Universe: Very strong in news coverage from major U.S.
and foreign newspapers, trade publications, newsletters, news wires, TV/radio
transcripts, company financial reports, polls and surveys, state and country
profiles, state and federal laws, and court decisions.
o
Mergent Online: Most comprehensive financial information
database. Covers both domestic and
international public companies. Contains country information; and industry reports for 24 industry
sectors, covering 4 global regions.
Allows advanced report-writing options and list-making capabilities.
- PsycInfo (ProQuest): Contains psychology abstracts from
journals. Covers the psychological
aspects of marketing and advertising, as well as organizational behavior
and organizational psychology.
- Regional
Business News (EBSCO): Provides full text coverage for
regional business publications, incorporating 75 business news magazines,
newspapers and newswires from all metropolitan and rural areas within the United States.
Publications of local interest include Hudson Valley Business
News.
o
ScienceDirect: Full text Elsevier journals covering the
social sciences and sciences. Includes
many scholarly journals in management, business, and accounting.
Websites
- Advertising World
[http://advertising.utexas.edu/world/] U of Texas provides thousands of
links in its Ultimate Marketing Communications World directory.
- Bureau of Economic Analysis: Survey of
Current Business [http://www.bea.gov/bea/pubs.htm]
Statistical and descriptive information on the business situation,
earnings and employment, commodity prices, general business indicators,
etc…
- STAT-USA [http://www.stat-usa.gov] U.S. Department of
Commerce’s collection of exporting reports, guides, etc… Contains the National Trade Data Bank,
Country Commercial Guides, and foreign market research reports. (Ask a
Reference Librarian for username and password)
o U.S. Census Bureau
Contains a large amount of
demographic and consumer data. http://www.census.gov
§
Includes the following reports:
- American Community Survey
[http://www.census.gov/acs/www/]
- American Housing Survey
[http://www.census.gov/hhes/www/housing/ahs/ahs.html]
- American FactFinder
[http://factfinder.census.gov/servlet/BasicFactsServlet]
Contains a large amount of free information on
population, housing, economic and geographic data from census and
population surveys.
- County Business Patterns
[http://www.census.gov/epcd/cbp/view/cbpview.html] Useful for analyzing
market potential. Provides subnational economic data by industry.
- County
& City Data Book [http://www.census.gov/statab/www/ccdb.html] Local
area supplement to the Statistical Abstract of the United States. Summary of statistics on the social
and economic structure of the counties and cities of the U.S.
- Economic Census
[http://www.census.gov/econ/www/index.html] Measure of business and
industrial activity every 5 years.
Comprised of the Censuses of Agriculture, Construction,
Manufacturing, Retail, Wholesale, and Service industries.
o
Advertising Age [Available
online in the ABI/Inform database] Top publication for the advertising
world. Includes special surveys and
reports, including rankings and the ad industry statistics.
o Journal of Marketing [Available online in the
Business Source Premier database]
o Journal of Marketing Research [Available online in
the Business Source Premier database]
o Marketing News [Available online in the Business
Source Premier database]
o
Sales & Marketing
Management [Available online in the ABI/Inform database]